MTravel Day: How the Main Travel Industry Event in Bishkek Took Place

On May 14, MTravel Day brought together representatives of the aviation and tourism industries, businesses, and digital services. The event became a large-scale platform for presenting ambitious updates and discussing the future of travel in Kyrgyzstan.

A New Era: Bookit Rebranding and the MBANK Ecosystem

The central highlight of the day was the presentation of MTravel updates. MTravel CEO Evgeny Bystrov officially announced the completion of a major rebranding: Bookit.kg has fully transformed into MTravel.

The transition to a unified brand marks a significant leap forward: MTravel is no longer just an airline ticket booking service, but a полноценная travel platform integrated into the MBANK ecosystem.

In addition to worldwide flight tickets, users can now access within the app:

• Hotels across Kyrgyzstan — supporting domestic tourism and convenient vacation booking;
• One-day tours within the country — ready-made weekend travel solutions;
• International tour packages — for vacations abroad;
• Installment plans for travel up to 12 months — allowing users to plan budgets flexibly and travel without immediate financial pressure.

“MTravel is becoming part of a large digital ecosystem where travel, finance, and everyday services are united in one convenient space for users. This transition is an important step toward making travel even more accessible, faster, and more comfortable,” noted Evgeny Bystrov.

The MBANK team also presented the development of related services designed to simplify users’ lives, including business solutions “MBusiness” and the “M+” installment program.

Dialogue with Industry Leaders

The participation of executives from major local and international airlines gave special significance to the event. Speakers shared plans that will directly impact the transportation market in the coming years:

• Air Astana: Regional Manager Alibek Berikbosynov spoke about the company’s development strategy, international flight network, and upcoming projects.
• ОАО «Аэропорты Кыргызстана»: Commercial Director Aman Mamaev discussed major updates in the country’s aviation infrastructure and highlighted the company’s role in developing civil aviation in Kyrgyzstan. According to him, the company now unites 11 airports across the country and thousands of specialists ensuring comfort, safety, and uninterrupted operations for millions of passengers every day.
• AeroNomad: Commercial Director Dilaram Ashirmetova shared insights into the airline’s growing international route network and impressive passenger traffic figures.
• Tez Jet: Sales and Customer Service Manager Elina Ryspaeva emphasized the company’s role in supporting the global aviation system and presented the latest international route map.

The event was also attended by Sky Fru, Asman, and AJet, which provided generous prizes for guests.

Flights to Istanbul and Premium Status: How the Evening Went

The official part quickly turned into a vibrant travel celebration atmosphere. Guests enjoyed gifts, activities, and prize draws that became one of the most talked-about parts of the evening.

Among the prizes were certificates for World Elite Mastercard premium cards and airline tickets to popular destinations:
— Bishkek — Moscow;
— Bishkek — Osh;
— Bishkek — Almaty.

The grand prize of the evening was airline tickets to Turkey’s largest cities — Istanbul and Ankara.

The event demonstrated that Kyrgyzstan’s travel industry is entering a new level of transparency and technological advancement. MTravel Day became a starting point for new partnerships and once again confirmed MBANK’s status as a leader in creating digital services for life and business.

MBANK — the first digital!
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