MBANK Joins UNICEF Business Advisory Council on Children
MBANK Joins UNICEF Business Advisory Council on Children
Maksatbek Ishenbaev, Chairman of the Management Board of MBANK, and Samman Jung Thapa, UNICEF Representative in the Kyrgyz Republic, signed a document confirming the bank’s membership in the UNICEF Business Advisory Council on Children.
The UNICEF Business Advisory Council on Children brings together business leaders to promote children’s rights and interests. It serves as a platform for dialogue, knowledge sharing and the development of responsible business practices.
By joining the Council, MBANK plans to focus on areas where the bank’s capabilities can bring practical benefits to children and families. During the meeting, the parties discussed financial literacy, digital safety and other potential joint initiatives.
Advancing Financial Literacy Nationwide
During the meeting, Maksatbek Ishenbaev, Chairman of the Management Board of MBANK, emphasized the strategic importance of making financial services accessible to the younger generation of Kyrgyzstan.
“The development of the MBANK ecosystem and the MJunior children’s app provides an opportunity to systematically improve financial literacy among families across Kyrgyzstan. The bank’s extensive user base allows us to deliver basic financial knowledge to young people, even in the country’s most remote regions, making a significant contribution to building financial awareness nationwide,” noted Maksatbek Ishenbaev, Chairman of the Management Board of MBANK.
Children’s Rights and Responsible Business Practices
MBANK consistently incorporates Environmental, Social and Governance (ESG) principles into its corporate practices and implements social initiatives, including those aimed at supporting children and families.
Participation in the Business Advisory Council will allow the bank to exchange experience with UNICEF and other Council members and explore opportunities to further integrate children’s rights and interests into its business practices.
Within the Council, UNICEF can share its expertise, methodological approaches and international experience in the field of children's rights.
Communication Channels as a Tool for Education
MBANK’s extensive digital and communication channels create opportunities to share useful information with children and parents. One of the potential areas for further dialogue within the Council is leveraging these channels, including the MJunior app, to improve children's financial literacy and digital safety.
During the meeting, MBANK also presented its new “For Kids” service. The section brings together information about educational centers, sports clubs and creative studios, making it easier for families to find activities that support their children's development.
“Businesses have enormous potential to influence children's lives through their products and services, relationships with employees and customers, technologies and communication channels. The Business Advisory Council gives us an opportunity to combine this potential with UNICEF’s expertise and work together to find practical solutions that benefit children in Kyrgyzstan. We are pleased to welcome MBANK to the Council,” said Samman Jung Thapa, UNICEF Representative in the Kyrgyz Republic.
Knowledge Sharing and Next Steps
MBANK expressed its readiness to share its experience in developing a digital ecosystem for children and parents and to explore international best practices in this field.
As a member of the Business Advisory Council, MBANK will participate in dialogue with UNICEF and other business representatives on issues affecting children and families. Specific areas of focus and initiatives will be determined as part of the Council’s ongoing work.
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