Children and Money: MBANK Sets the Trend for Financial Awareness at Global Money Week – 2026

30 March 2026

Global Money Week – 2026 has officially kicked off in Bishkek. This year, MBANK introduced one of the most ambitious agendas — the systematic development of financial literacy among the younger generation of Kyrgyzstan.

On March 30, the launch of the year’s largest educational campaign took place at Kyrgyz National University named after J. Balasagyn under the motto “Smart Money — Prosperous Future.” The event brought together representatives of the National Bank of the Kyrgyz Republic, the Union of Banks, and the Deposit Protection Agency. However, the main point of attraction was MBANK’s platform dedicated to the future of children.

Why MBANK Focuses on Children

Why is MBANK placing special emphasis on children during Global Money Week 2026? For the country’s leading bank, investing in children’s education is not just a social initiative — it is a strategic vision for the future.

Building a new culture:
By teaching children to use financial tools today, the bank is shaping responsible and financially resilient citizens for tomorrow.

Bridging the digital gap:
Modern children live in a cashless world. MBANK aims to ensure that digital tools are not just for entertainment, but instruments for expanding opportunities.

Family dialogue:
Through the MJunior product, the bank builds a bridge between parents and children, turning routine budget conversations into engaging and interactive experiences.

A Star Duo: Financial Literacy in an Informal Format

One of the highlights of the event was the выступление of MJunior ambassadors — well-known influencer Азим Азимов and his daughter Alisha.

In a live dialogue format, they presented the topic “Financial Literacy Through the Eyes of a Parent and a Child.” Azim shared practical tips on how to teach children to save for their dreams without limiting their freedom, while fostering responsibility. Alisha, in turn, gave an honest perspective on how children view pocket money and their first savings.

As Azim noted, he did not immediately understand the importance of financial literacy:

“Unfortunately, I came to this realization through serious mistakes — debts, low income, and poor spending decisions. That’s why we decided to teach our daughter financial literacy as early as possible.”

He emphasized that early financial education helps avoid such challenges and builds a healthy attitude toward money from childhood.

Alisha added:

“Many adults think money is only about earning and spending. But that’s only part of the truth. Money should also be saved for the future. It can be invested to grow over time. And it can be used to help others — for example, through charity using the MJunior app.”

MJunior Technology in Education

During the TED-style sessions, experts highlighted that the MJunior ecosystem addresses several key areas:

Planning: Children learn to manage their budget weekly or monthly
Saving: Interactive tools motivate them to save toward specific goals
Safety: Parents can gently monitor spending, while children are protected through limits and notifications

Why It Matters

Choosing an educational path for children within Global Money Week is a long-term strategy. While others focus on loans and deposits for adults, MBANK invests in the intellectual capital of the nation’s future.

It’s trendy: Financial literacy is becoming part of youth lifestyle
It’s technological: Learning happens within smartphones — where children spend most of their time, under parental supervision
It’s important for the country: A generation that understands money and online safety will drive Kyrgyzstan’s economy

What’s Next

Global Money Week – 2026 will not be limited to the university. MBANK is launching a масштабный nationwide school tour.

Bank employees will conduct interactive training sessions in schools across the country. Instead of traditional lectures, students will experience full immersion into the world of finance. The program includes interactive workshops, open days at MBANK offices, fintech career guidance, and hands-on training in safe digital financial management.

As MBANK representatives note:

“We want to show the younger generation that a modern bank is not just a building with cash desks, but a high-tech ecosystem they can become part of. By introducing them to career opportunities, we inspire them to learn and grow in technology and finance.”